Branding My Business?

February 04, 2015  •  1 Comment

I was told I needed a brand for my business... a style... a logo... a catch phrase, something that defined me as an artist. How in the world am I supposed to do that?! There are all kinds of "rules" about this if you didn't know already. It cant be to long or to short, it has to encompass me as an artist and what I can give you as a client all at the same time. Really? I mean, is this supposed to be easy? I've been racking my brain all week and have come up with get this... nada, nothing, zip, zero! I can think of several words that describe me and what I can do for you but nothing that sounds good together! OK, let me tell you why I think this is so hard. I am a very dynamic person, I have so many different favorites in everything from music to art to food. Every facet of life for me is an adventure, a "been there done that" and a favorite. I mean literally I don't think there is a single feature that defines me as an artist. 

 

I do however believe YOU define my style by who YOU are. Sally is going to inspire me in a completely different way than Jane or Christie because they are different from one another. What that says to me is that you are beautiful in your own way, I see your uniqueness and I want to celebrate it in that perfect way that only you have. Sure sure, if I wanted to I could shoot everyone the exact same way, same lighting, same location. I could, but I'm not going to because I love what I do and I want you to fall in love with your pictures. I want you to look at them 10 years from now and not just think that "Wow, I love that picture", I want you to remember how much fun you had that day. I want you to remember WHO you were as a person when you see it. If you cry because you love your pictures so much, that's OK too... really I don't mind at all. *kidding, you don't HAVE to cry..

 

I'm still going to work on branding my business. I'm going to find the words, short, sweet and perfect for me but in the meantime I'm going to do what I do and love every minute just as I have for the last three years.

 

 

Until next time,

Lisa


Comments

1.Linda(non-registered)
I totally know what you're saying. I tried to do that, but man it's harder than one thinks. I'm still trying to figure out my brand. Oy vay. Btw, great work.
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